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cruelty free, fair trade, vegan and organic fashion store

Fashion & Jewelry

vegan cruelty free fair trade organic clothing and jewelry boutique

Bead & Reel - A one-stop fashion shop for the stylish, ethical woman.

Bead & Reel is the embodiment of one woman's dream to combine her personal style and passion for fashion with her love and caring for life - human life, animal life and plan(e)t life.


Sica Schmitz, a devout vegan and a former Hollywood costume designer, believes that elegant ethical fashion can "Help women love themselves through what they wear, and love the world through what they buy". 

Her online store radiates with her philosophy as well as with her unique and beautiful sense of style and her design choices, which lean towards casual and chic rather than elegant or formal attire. Bead & Reel features beautiful collections of clothing, shoes, bags, jewelry, accessories, gifts and more.

Bead & Reel is a fair trade supporter. Nothing is mass produced but designed by independent designers and hand crafted in the USA or by artisan workers around the world. Of course, all items are vegan and cruelty free, and careful attention is given to the sustainability and green factors of the materials used.

From organic cotton to bamboo to recycled and up-cycled or even non profit items - It's easy to find your personal connection using the 'Ethics' section on the main menu.

Pricing is more than fair considering the hand work and material factors, and many items are on sale - most of them 50% off! Bead & Reel give back to good cause and donate a portion of the sales to a different charity each month.

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